SwipeMart

Tinder

09–12–2022

Convenience stores are a big part of daily life for Japanese youth, a place where Seishun (springtime of youth) memories are made. It is a place where you can stop by on a date, grab drinks on the go with friends or even pick up a late night snack. So we opened Tinder’s convenience store, SwipeMart, in Shibuya, the center of Tokyo's youth culture. We brought the world of Tinder offline and made it a place where people can mingle and experience their "Seishun" in a real and easy way. During the day, SwipeMart offers original Tinder goods, while at night, it transforms into a concert venue. All of which is free with a Tinder profile.

Project: SwipeMart
Client: Tinder
Role: Graphic Designer
Creative: Wieden+Kennedy
Production: Hakuten

︎ Retail Branding
︎ Experiential Design
︎ Photo Booth UI
︎ Products

WORK—

PLAY